Mailchimp vs Mautic
Self-hosted for $4/mo on hetzner CAX11, versus $13-$350/user/mo on Mailchimp.
Side-by-side
| Mailchimp | Mautic (self-hosted) | |
|---|---|---|
| Pricing model | $13-$350/user/mo | $4.13/mo flat (any team size) |
| Hosting | Mailchimp's servers | Your VPS (hetzner CAX11) |
| Data ownership | Mailchimp controls the data | Your disk, your encryption |
| Source code | Closed | Open (NOASSERTION) |
| Customization | API + integrations only | Full source access; modify freely |
| Maintenance burden | Zero | Backups + updates (Docker available) |
| Health score (ossreplace) | — | 84 / 100 |
Why teams leave Mailchimp
- Contact-count pricing scales fast
- Automations gated to Standard+
- Send-volume + send-speed limits on lower tiers
- Cloud-only, list data on Mailchimp
Mautic answers this by: Listmonk and Mautic give the same broadcast + automation + segmentation; unlimited contacts on a $5 VPS + SES sending.
The cost math
Assumes 5-person team using Mailchimp at the midpoint price ($181.5/user/mo).
| Period | Mailchimp | Mautic on hetzner | You save |
|---|---|---|---|
| Monthly | $907.5 | $4.13 | $903.37 |
| Yearly | $10890 | $49.56 | $10840.44 |
| 3 years | $32,670 | $149 | $32,521 |
Deploy Mautic now
One-click deploys at the cheapest provider for this workload:
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Common questions
Is Mautic a good alternative to Mailchimp?
Mautic is an open-source, self-hostable alternative to Mailchimp with an ossreplace health score of 84/100 — a composite of project activity, maturity, community, security, and adoption. It runs on your own hetzner VPS from $4.13/mo with full source access under the NOASSERTION license, versus Mailchimp's $13–350/user/mo hosted plans.
How much cheaper is Mautic than Mailchimp?
A 5-person team pays about $907.5/mo on Mailchimp. Self-hosting Mautic on hetzner CAX11 costs a flat $4.13/mo regardless of team size — roughly $32,521 less over three years (100% lower).
Is Mautic hard to self-host?
Mautic ships a Docker setup, so deployment is usually a single docker-compose command on a $4.13/mo VPS. You own the backups and updates, and there are no per-seat fees.
Do you keep control of your data with Mautic vs Mailchimp?
Yes. Because Mautic runs on your own server, the data lives on your disk under your encryption. With Mailchimp, Mailchimp controls the hosting, storage, and access.