HubSpot vs Mautic
Self-hosted for $4/mo on hetzner CAX11, versus $15-$1500/user/mo on HubSpot.
Side-by-side
| HubSpot | Mautic (self-hosted) | |
|---|---|---|
| Pricing model | $15-$1500/user/mo | $4.13/mo flat (any team size) |
| Hosting | HubSpot's servers | Your VPS (hetzner CAX11) |
| Data ownership | HubSpot controls the data | Your disk, your encryption |
| Source code | Closed | Open (NOASSERTION) |
| Customization | API + integrations only | Full source access; modify freely |
| Maintenance burden | Zero | Backups + updates (Docker available) |
| Health score (ossreplace) | — | 84 / 100 |
Why teams leave HubSpot
- Marketing Hub pricing scales with contact list
- Free CRM is a funnel into expensive paid tiers
- Workflow features paywalled to Pro+
- Cloud-only, vendor lock-in via integrations
Mautic answers this by: Twenty (CRM) + Mautic (marketing automation) replace the HubSpot bundle on a single VPS.
The cost math
Assumes 5-person team using HubSpot at the midpoint price ($757.5/user/mo).
| Period | HubSpot | Mautic on hetzner | You save |
|---|---|---|---|
| Monthly | $3787.5 | $4.13 | $3783.37 |
| Yearly | $45450 | $49.56 | $45400.44 |
| 3 years | $136,350 | $149 | $136,201 |
Deploy Mautic now
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Common questions
Is Mautic a good alternative to HubSpot?
Mautic is an open-source, self-hostable alternative to HubSpot with an ossreplace health score of 84/100 — a composite of project activity, maturity, community, security, and adoption. It runs on your own hetzner VPS from $4.13/mo with full source access under the NOASSERTION license, versus HubSpot's $15–1500/user/mo hosted plans.
How much cheaper is Mautic than HubSpot?
A 5-person team pays about $3787.5/mo on HubSpot. Self-hosting Mautic on hetzner CAX11 costs a flat $4.13/mo regardless of team size — roughly $136,201 less over three years (100% lower).
Is Mautic hard to self-host?
Mautic ships a Docker setup, so deployment is usually a single docker-compose command on a $4.13/mo VPS. You own the backups and updates, and there are no per-seat fees.
Do you keep control of your data with Mautic vs HubSpot?
Yes. Because Mautic runs on your own server, the data lives on your disk under your encryption. With HubSpot, HubSpot controls the hosting, storage, and access.